A collective of experts designed to empower you through your wellbeing journey

A collective of experts designed to empower you through your wellbeing journey

Who we are

We are creators and connectors, thinkers and doers, scientists, and storytellers, all working toward a shared vision: Living life to the power of science.

Behind AWvi is a collective of experts in health and medicine, beauty and wellness, product development, sustainability, user experience, creative ideation, strategic communication, and beyond.
We all share a vision and commitment to integrating science into daily life, with the aim of meaningfully enhancing every aspect of it.

Alexander Werz

‘My passion for promoting a healthy, responsible, and meaningful lifestyle is what drives AWvi. We envisioned a brand that provides evidence-based scientific solutions to enhance daily lives.’

Alexander Werz

Image & Communication Strategy at AWvi

CEO at Karla Otto, leading international brand-building agency, specialising in beauty, fashion, and lifestyle.

Dr Cother Hajat, MBBS PhD

‘More and more people are seeking to improve their overall health through mindful product choices and lifestyle decisions, aware that taking proactive measures can prevent up to 80% of chronic disease risk.’

Dr Cother Hajat, MBBS PhD

Health & Wellness Strategy at AWvi

Public health doctor and professor with over 25 years of experience, her career has been dedicated to studying lifestyle behaviors and the prevention of lifestyle-related diseases.

Giacomo Santus

‘Our team has designed next-generation biomimetic ingredients, which we have meticulously crafted into each formula to fully leverage their potent and synergistic properties, enabling us to achieve maximum efficacy and safety with minimal compounds.’

Giacomo Santus

Science & Innovation Lead at AWvi

A change-making health entrepreneur with over 30 years of R&D experience in the Nutraceutical and Cosmeceutical industries, he has been focusing on developing next-generation technologies and ingredients.

Bea von Thurn und Taxis

‘AWvi is committed to embracing nature’s wisdom through science and technology, driving sustainable progress through informed decisions and continuous research and development.’

Bea von Thurn und Taxis

Development Strategy & Ethical Sustainability at AWvi

A forward-thinking and multidisciplinary top executive in Health & Beauty, who has built and led the brand Susanne Kaufmann, Bea also contributes her expertise from a Master in Nutrition.

Nicky Kinnaird

‘Harnessing scientific discovery and clinical rigour to responsibly deliver nutraceutical and cosmeceutical solutions that enlighten and elevate daily life—an exciting journey of progress.’

Nicky Kinnaird

Brand & Product Strategy at AWvi

Visionary entrepreneur and beauty guru, founder of Space NK, an iconic source of the world’s best beauty brands.

Marlene Von Arnim

‘What excites me the most about AWvi is our unique approach and solution, designed to work synergistically from the inside out and the outside in. This strategy embraces a gentle approach to skincare, delivering not only immediate results but also long-lasting health benefits for your skin—all backed by solid clinical studies.’

Marlene Von Arnim

Business & Retail Strategy at AWvi

Marlene's insight into brands and market development, combined with her entrepreneurial mindset, helped her transform Niche Beauty into the leading online luxury beauty destination it is today.

Demetrio Pisani

‘At AWvi, we've shattered the boundaries between the pharmaceutical and nutraceutical industries. Our cutting-edge nutraceuticals are crafted in a one-of-its-kind, pharmaceutical-grade manufacturing department within a pharmaceutical facility. This unique setup allows us an unparalleled level of control over the quality, efficacy, and safety of our products. When you choose AWvi, you're choosing a brand that has elevated the nutraceutical industry to an unprecedented standard.’

Demetrio Pisani

Nutraceutical R&D and Manufacturing at AWvi

Pioneering entrepreneur in the pharmaceutical industry, he has developed a state-of-the-art R&D and production department in the nutraceutical field.

Al MacCuish

‘We're at a turning point in our understanding of how the human body works. AWvi represents a new generation of companies operating at the cutting edge of how science can enhance wellness and general health. This goes beyond prevention and maintenance, this is a new standard in optimisation - the best each individual can possibly be. Life lived to the power of science.’

Al MacCuish

Brand & Content Strategy at AWvi

Founder of The Sunshine Company, a leading creative agency based in London and Los Angeles. Al is expert on brand storytelling and culture.

Jean-Michel Vigneau

‘In a market that's rapidly evolving, both in terms of innovation and consumer expectations, AWvi stands as a beacon of what's possible when science meets daily life. Our unique collective brings an array of specialized skills, from medical-grade ingredients to ethical sustainability and consumer experience. Together, we are setting a new standard for what it means to live well, backed by science and driven by purpose.’

Jean-Michel Vigneau

CEO at AWvi

Former top executive at LVMH, with a strong background in developing and managing premium brands on an international scale.

Cyrille Callari

‘In an industry where change is the only constant, control emerges as the foundation of excellence. At AWvi, we maintain rigorous oversight over every facet of our operations—from sourcing and formulation to testing and user experience. This commitment enables us to meet the highest standards of inclusivity, sustainability, and integrity that our community deserves.’

Cyrille Callari

COO at AWvi

Former top executive at LVMH with over 20 years of experience in operations and digital roles for premium international brands.

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