The Power Serum
The serum is reminiscent of something highly concentrated, nourishing, and specific. With our formula, our aim was to establish a new standard in terms of concentration and efficacy.
The Power Serum, comprised of only six ingredients, achieves extreme levels of concentration. From the next-generation hyaluronic acid we've developed to the water we've made highly active, it's a remarkable feature considering that in many serums, water generally constitutes over 70% of the formulation, yet isn't an active ingredient.
Firstly, did you know that our body produces hyaluronic acid throughout our life? We produce a lot as children, decreasing progressively as we age. We also know that hyaluronic acid is crucial for the skin to maintain hydration, with the ability to retain up to 1,000 times its weight in water, much like a sponge, to use a tangible example.
Starting with this basic fact and revisiting the role of water, we incorporated into our formulations a next-generation hyaluronic acid, immediately recognized by the body. Thanks to advanced biotechnologies, we've developed a polysaccharide composed of particles of various sizes: small, acting in the deeper parts of the skin; medium and large, working more on the surface. Each of these particles has a specific function. Through a continuous and controlled fermentation process, in terms of temperature and pressure, we managed to exploit all the peculiarities of the different molecular weights, each with its specific functionalities and benefits.
To enhance the efficacy of the active ingredients, including our hyaluronic acid, we formulated our serum using our fruit-regenerated water. For the serum, it comes from Organic Mandarin. This water has the unique feature of acting as a communication vector between the epidermis and the deeper layers of the skin, thanks to electromagnetic processes.
In short: cellular communications also travel through electromagnetic processes, or through salt. The saline part is in turn another important aspect for our body: too much salt, or too little, creates imbalances—this is very noticeable when we lose salts during the summer or during physical activity: the pressure shifts, causing imbalances. However, we don't want to delve into this topic from a physiological perspective; we're focusing solely on the epidermal level.
We assessed that certain types of salts—as natural as possible and recognizable by our body—could benefit the communication between epidermal cells, making them more alert and ready to communicate amongst themselves and receive messages.
The salts contained in our water ensure that the serum's other active ingredients are better absorbed by the skin, acting more effectively. The part that remains on the surface, together with the skin's microbiome, creates a protective film, an enriched barrier.
The Power Serum should be used with care daily, both for younger skin to prevent dryness and dehydration and delay the early signs of aging, and for more mature skin, aiming to enhance skin elasticity, reduce wrinkle depth, and restore a more youthful and radiant appearance.
