Gentle Cleanser
Gentle Cleanser
Gentle Cleanser
Gentle Cleanser
Gentle Cleanser


Gentle Cleanser


A purifying and protective cleanser that balances and prepares skin for following formulas. Removes impurities and excess oil, while fortifying the skin’s natural defences.
Massage onto damp skin and rinse with water for a calm, refreshed and hydrated canvas.
44 £


Single purchase


- Free shipping over 60 £

How to use

In the morning and evening, apply a nickel-sized amount to damp skin, then gently massage over face and neck. Rinse with water.


Clinically proven

Derm tested

Sensitive skin

Renewable sources

Local sources

Vegan friendly

Key Benefits1

1 Clinically proven

Randomised, double-blind, placebo-controlled independent clinical study (8 weeks study duration).
4 groups of 24 subjects each, enrolled by a board-certified dermatologist, according to specific inclusion and exclusion criteria (age between 45 and 65 years old, declarative sensitive skin, skin ageing from mild to moderate). Assessment of the product effects/efficacy after 4- and 8-week intake/use.

1 Percentage of subjects showing a significant improvement after 8 weeks (clinically measured parameters).
Endpoints are measured using techniques currently accepted in the cosmetic field while biases are minimized by procedure(s) standardization according to ISO 9001 QMS.

Drag the line and discover the results

Evidence-backed outcomes
Transformative results in 8 weeks


Before After 8 weeks


Up to 22% skin impurities decrease1
Over x1.7 improvement after 8 weeks using the AWvi topical solutions2

Target: 63 years old subject
Protocol: use of the AWvi topical solutions combine with 1 placebo supplement over an 8-week period
Pictures in T0 (clinical study start) and T8 (after 8 weeks)

1 Results from the reference group that used the three AWvi active topical products in combination with one placebo supplement.

2 Comprehensive improvement provided by the three AWvi active topical products, compared to a combination of placebo solutions composed of one supplement and three topical products.

Giacomo Santus

'Our team has designed next-generation biomimetic ingredients, which we have meticulously crafted into each formula to fully leverage their potent and synergistic properties, enabling us to achieve maximum efficacy and safety with minimal compounds.'

Giacomo Santus
Science & Innovation Lead at AWvi

About the results

The AWvi Skin complex

P.P. EP4151217

Our proven results are powered by the AWvi Skin Complex—a proprietary and patented blend of nutraceutical and cosmeceutical ingredients, formulated at optimal dosages to counteract the ageing process across every layer of the skin.



Our formulas are intricately designed to embrace the complexity of the body's internal and external systems. We go beyond surface-level solutions by factoring in the 'interactome'—a complex interplay of genetic, microbial, and environmental influences that shape your health.



Through a biomimetic approach, we utilise medical-grade ingredients that mirror the body's own chemistry and biology. This ensures unparalleled effectiveness in every formula, bringing the best of science to your skin.



Each ingredient is meticulously developed for its unique role within each formula and its capacity to work synergistically across all formulas. The result is transformative, evidence-backed outcomes that work from the inside-out and the outside-in, amplifying the individual benefits of each component.

How it Works

The Gentle Cleanser

One of the first things most of us do when we wake up is wash our face: it's an instinctive act that helps us awaken and is used to remove anything that might have built up on our skin during the night. This action also serves to renew the shield of the epidermis and reactivate it.

When discussing a delicate and often exposed area like the face, the part of our body that is most exposed, along with our hands, and the part that undergoes the most external attacks and treatments, such as makeup and shaving, it becomes essential to use the right cleansing and hygiene system.

This system allows for the emulsifying and removal of dirt, oil, and other impurities from the skin's surface while preserving the delicate balances of both the skin's pH and its microbiome.

While water removes everything that's water-soluble, on its own, it's insufficient for eliminating other types of traces. This is why ‘surfactants’ are added: substances capable of removing what water can't.

The surfactants included in our formula not only ensure effective skin cleansing but also facilitate the absorption of the other premium active ingredients contained in our formula. These high-quality ingredients are rarely found in products of this type and provide benefits that go far beyond what a standard cleanser offers. Working synergistically, these components offer the skin hydration, rebalance, and defense of its microbiome, in addition to an anti-inflammatory effect, providing benefits that exceed simple expectations, enhancing the overall health of the skin.

The result is a highly structured Cleanser.

Focus on topical hero ingredients

Active Water

Most skincare products are composed largely of water (up to 90%, by volume), which serves primarily as a base. We have made this essential component an active ingredient.

Our active water is upcycled, extracted from the non-edible portions of organic Mediterranean green mandarins (The Power Serum) and red oranges (The Gentle Cleanser and The Active Cream).

Compared to demineralised or distilled water, our microbiologically pure water offers a protective effect against oxidation, UV rays, and pollution.

Our active water also has anti-inflammatory properties and forms a protective film that strengthens the skin barrier. Moreover, it contains a type of salt that is recognised by the body and assists in the absorption of other ingredients.

How to use

The Gentle Cleanser

In the morning and evening, apply a nickel-sized amount to damp skin, then gently massage over face and neck. Rinse with water.

Your Questions About AWvi

Why opt for an integrated solution like The Skin Method?

Our vision with The Skin Method was to create an integrated and compact solution tailored to address a multitude of specific skin concerns while ensuring holistic health benefits for every skin type. This objective is achieved through a comprehensive approach that works both from both the inside out and the outside in, leveraging the synergistic actions of our products for exponential benefits. Each of the four products in our launch collection plays a vital role in this system. They are not just individually potent, but also collectively transformative, offering a broad spectrum of benefits from nourishment and balance to protection and regeneration. This curated selection is formulated for all genders, all ages, and all skin types.

What is biotech?

Biotech, at its core, is about innovation and precision—it's where lab-grown ingredients come to life. Picture a space where the ingenuity of nature meets the exactitude of science. Here, we're not just following nature's blueprint; we're enhancing it, making it more accessible and sustainable without stepping outside the bounds of ethical responsibility.
We develop ingredients that are grown within the controlled environments of our labs. This method allows us to ensure the highest purity and efficacy of every compound we derive. It's about harnessing the inherent power of natural elements, then refining and concentrating them, without the shadow of contaminants.
This approach is groundbreaking. Imagine having the essence of the most potent botanicals at your fingertips, without depleting natural resources or harming the ecosystem. These lab-grown marvels are not just replicas; they are improvements, optimized to provide you maximum benefit.
At AWvi, biotech is more than a methodology—it's a commitment to excellence, sustainability, and the art of science.

Where is AWvi manufactured?

AWvi's offerings are crafted with meticulous attention from conception to manufacturing in Italy, blending tradition with cutting-edge innovation. Our nutraceutical products are produced in a facility located on the outskirts of Florence—home to our headquarters—which complies with Good Manufacturing Practice (GMP) standards. This facility is certified by the Italian Medicines Agency and registered with the FDA, reflecting our unwavering commitment to both quality and safety.
In parallel, the development and production of our ingredients and cosmeceutical products are carried out near Milan, by one of our founding partners, in a facility boasting multiple certifications by international ISO standards, including ISO 22716:2007 for Cosmetic Products Manufacturing, ISO 9001:2015 for Quality Management, ISO 22000:2005 for Food and Nutraceutical Safety, ISO 14001:2015 for Environmental Management Performance, and ISO 45001:2018 for Occupational Health and Safety.
This arrangement ensures an integration of expertise and excellence at every phase of development and production. Such strategic localization highlights our dedication to offering products that are not just effective, but are also locally produced in a sustainable and ethical manner.



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Benefit measurement protocol

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