Who We Are

A collective of experts uniting research and biology.

We are creators and connectors, thinkers and doers, scientists, and storytellers, all working toward a shared vision: Living life to the power of science. AWvi was born in Italy from Alexander Werz, CEO of a leading lifestyle branding agency, together with Jean-Michel Vigneau and Cyrille Callari, two former LVMH executives with expertise in anticipating market evolution and industry dynamics. 

 

Guided by the conviction that science can deliver innovative solutions to support a healthier life, they established AWvi as a collective uniting experts from the medical, pharma and biotech industries. By bridging disciplines that too often remain separate, AWvi has created the foundations of a new approach to health and wellness, developing solutions firmly rooted in biology.

‘Our team has designed next-generation biomimetic ingredients, which we have meticulously crafted into each formula to fully leverage their potent and synergistic properties, enabling us to achieve maximum efficacy and safety with minimal compounds.’

Giacomo Santus
Science & Innovation Lead at AWvi

 

A change-making health entrepreneur with over 30 years of R&D experience in the Nutraceutical and Cosmeceutical industries, he has been focusing on developing next-generation technologies and ingredients.

‘AWvi exemplifies how science can honour biology. By activating and supporting the body’s intrinsic mechanisms of renewal, it restores physiological balance and redefines how we understand skin health and longevity.’

Dr Rachna Murthy
Medical Strategy at AWvi

 

Award-winning ophthalmologist, oculoplastic and reconstructive surgeon, known for her work in periocular health, endocrine conditions, and facial aesthetics.

‘In a market that's rapidly evolving, both in terms of innovation and consumer expectations, AWvi stands as a beacon of what's possible when science meets daily life. Our unique collective brings an array of specialized skills, from medical-grade ingredients to ethical sustainability and consumer experience. Together, we are setting a new standard for what it means to live well, backed by science and driven by purpose.’

Jean-Michel Vigneau
CEO at AWvi

 

Former top executive at LVMH, with a strong background in developing and managing premium brands on an international scale.

‘Harnessing scientific discovery and clinical rigour to responsibly deliver nutraceutical and cosmeceutical solutions that enlighten and elevate daily life—an exciting journey of progress.’

Nicky Kinnaird
Brand & Product Strategy at AWvi

 

Visionary entrepreneur and beauty guru, founder of Space NK, an iconic source of the world’s best beauty brands.

‘My passion for promoting a healthy, responsible, and meaningful lifestyle is what drives AWvi. We envisioned a brand that provides evidence-based scientific solutions to enhance daily lives.’

Alexander Werz
Image & Communication Strategy at AWvi

 

CEO at Karla Otto, leading international brand-building agency, specialising in beauty, fashion, and lifestyle.

‘In an industry where change is the only constant, control emerges as the foundation of excellence. At AWvi, we maintain rigorous oversight over every facet of our operations—from sourcing and formulation to testing and user experience. This commitment enables us to meet the highest standards of inclusivity, sustainability, and integrity that our community deserves.’

Cyrille Callari
COO at AWvi

 

Former top executive at LVMH with over 20 years of experience in operations and digital roles for premium international brands.

‘More and more people are seeking to improve their overall health through mindful product choices and lifestyle decisions, aware that taking proactive measures can prevent up to 80% of chronic disease risk.’

Dr Cother Hajat, MBBS PhD
Health & Wellness Strategy at AWvi

 

Public health doctor and professor with over 25 years of experience, her career has been dedicated to studying lifestyle behaviors and the prevention of lifestyle-related diseases.

‘At AWvi, we've shattered the boundaries between the pharmaceutical and nutraceutical industries. Our cutting-edge nutraceuticals are crafted in a one-of-its-kind, pharmaceutical-grade manufacturing department within a pharmaceutical facility. This unique setup allows us an unparalleled level of control over the quality, efficacy, and safety of our products. When you choose AWvi, you're choosing a brand that has elevated the nutraceutical industry to an unprecedented standard.’

Demetrio Pisani
Nutraceutical R&D and Manufacturing at AWvi

 

Pioneering entrepreneur in the pharmaceutical industry, he has developed a state-of-the-art R&D and production department in the nutraceutical field.