Psoriasis is a chronic immune-mediated condition characterised by accelerated keratinocyte turnover and persistent inflammation that disrupts the skin’s normal renewal cycle. Genetic predisposition, stress, infections and environmental triggers can activate immune pathways, leading to sharply defined plaques, scaling, and episodes of discomfort. 

The barrier becomes compromised, microbial balance shifts and the affected areas may feel tight, itchy or painful, with flare patterns that vary in intensity and duration.

Supporting psoriasis-prone skin requires approaches that reduce inflammatory signalling, respect epidermal dynamics and protect the barrier rather than forcing aggressive exfoliation or irritation. Gradual strategies that stabilise immune responses, reinforce lipid structure and promote physiological balance help limit flare severity and improve long-term comfort. 

AWvi’s solutions aim to strengthen core defence mechanisms and guide the skin toward more predictable equilibrium, recognising that sustained management is essential for a condition driven by systemic and local immune processes.

Key benefits: